Palmer's Rebrand

About

For a personal project, I decided to create a new visual identity for my favorite beauty product, Palmer's cocoa butter formula. For this rebrand, I created a visual identity that exudes a sense of playfulness and joy while also maintaining the feelings of healing and trust that the brand is known for. While creating this new visual identity, I was heavily inspired by 80s advertising art direction and sunny, beachy imagery. I created these pieces using Adobe Photoshop, Illustrator, and InDesign.

To view my full brand guide, click here.

Moodboard

Color Palette

Typography

Logo

Packaging & Ad Mockups